On September 3 and 4 I had the pleasure and honor to introduce the Noh and Kyogen Performances organized as part of the social events program for the 25th ICOM General Conference in Kyoto. Hundreds of Japanese and international guests came to watch Bōshibari and Hagoromo on September 3 at the Kongō Nōgakudō, and Busu and Funa Benkei on September 4 at Kanze Kaikan. In my speech, I tried to explain how noh has the power of bringing together both intangible and tangible heritage, but also how it is in need of a new generation of patrons who appreciate and are willing to support its various arts. I was not planning to do so, but since many of the guests who attended the events asked me to put my little speech up online, here it is. I hope to see you all soon!